Enteractive, a provider of player retention solutions for the iGaming industry, is anticipating the General Data Protection Regulation (GDPR) will be one of the key themes at this next week’s SiGMA exhibition.
GDPR, which comes into force in May 2018, will require operators across Europe to comply with strict new laws when handling customer data.
Enteractive’s team will be based at stand B198 to speak to delegates about how the regulation will impact the iGaming industry, as well as highlighting how the company’s Player Reactivation Service will be fully compliant with GDPR.
The company‘s CEO Mikael Hansson expects the soon-to-be enforced regulation will be a hot topic at SIGMA, as the industry prepares itself for tighter controls.
He said: “SiGMA provides us with the perfect opportunity to talk to delegates about the potential impact of GDPR, and how our services will provide an effective solution when targeting users in a responsible manner and adhere to these strict new regulations.
“With more markets than ever before becoming regulated and taxed locally, reactivating lost players will become increasingly important for operators in the foreseeable future.
SiGMA, Malta’s largest iGaming summit, is held on 23-24 November at the Malta Fairs and Conventions Centre in Ta’ Qali.
Enteractive will be showcasing its Player Reactivation Service, which helps operators turn churned players into active users through its unique one-to-one personal phone calls.
The company will also exhibit its Player Support Offering, which is designed to make sure active players stay on board whilst also significantly reducing the costs of an operator’s customer service helpdesk.