Tombola, the UK’s biggest online bingo site, has been named as the new sponsor of ITV show I’m A Celebrity… Get Me Out of Here!
Negotiated by Mediacom, the partnership will see tombola sponsor the new series when it returns towards the end of the year, as well as I’m A Celebrity… Extra Camp on ITV2 and content on the ITV Hub.
The creative and production of the campaign will be managed by Über Agency, continuing their long running relationship with the bingo company.
Phil Cronin, chief executive of tombola said: “I’m A Celebrity… Get Me Out of Here!” is a perfect fit for us given both entertainment brands are about having fun and community.
Founded in 2000, tombola.co.uk is the largest bingo site in the UK, and boasts more players than any other company.
The company is also the leading online bingo company in Spain and Italy with offices in Milan, Madrid and Gibraltar and has plans to expand into more new international territories.
Mr Cronin added: “tombola previously sponsored Emmerdale on ITV for 3 years so we’re excited to be working with the broadcaster again. This time, we’ll be using our sponsorship to support tombola arcade, which gives people the opportunity to play arcade games on the go.”