Specialist virtuals provider Kiron Interactive has joined forces with VSoftCo to expand its reach in Italy, launching a dedicated football leagues satellite channel in the Italian market through leading operator Sisal Matchpoint.
The recently-launched channel will run daily across Sisal Matchpoint’s retail estate of nearly 4,000 betting shops and corners, using a football leagues format with multiple matches running at the same time, complete with high-quality graphics and audio commentary.
The product has also been made available online on Sisal’s website.
: “Following the great success of our racing games across Sisal Matchpoint’s business over the past two years, we are delighted to extend our partnership with Sisal Matchpoint to include football leagues,” Steven Spartinos, CEO of Kiron Interactive.
“Our long standing partner, VSoftco’s exciting new product is sure to capture the imagination of SISAL Matchpoint’s customers and enhance their playing experience in stores and online.”
“With Sisal’s strong and established presence in Italy and VSoftCo’s expertise in virtual football, I am certain that this new launch will be an instant success.”
Simon Westbury, chief commercial officer of VSoftCo, said: “Combining the launch of our new virtual football leagues product with Kiron Interactive was the obvious choice as we undertake this strategically important roll out with Sisal Matchpoint in the Italian market.
“Virtual sports are growing rapidly in popularity throughout Europe, and we are excited to launch our new football leagues product with Sisal Matchpoint in one of Europe’s foremost regulated markets.”
Massimo Temperelli, head of Sisal Betting Business, added: “Thanks to the profitable collaboration with Kiron Interactive and VsoftCo, Sisal Matchpoint is the first operator in Italy to offer the new league formula with new exclusive bets broadcasted via HD channel. We launched the League (il “Campionato”) last August and it immediately got the favour of our customers”.