Jackpotjoy, an online bingo operator, has announced that Paddy McGuinness will succeed ‘Queen of Bingo’ Barbara Windsor as the company’s new ambassador.
The popular entertainer will feature in Jackpotjoy’s integrated advertising campaign that builds through a series of content on TV and online.
The campaign advert was first aired on 14 September, and features Paddy decorating his home with royal-themed merchandise as he celebrates receiving the final endorsement from the ‘Queen of Bingo’.
Irina Cornides, chief executive of Jackpotjoy, added: “We’re ecstatic to welcome Paddy on board as the new face of our latest Jackpotjoy campaign. We wanted someone who fitted well with the brand and, just like Jackpotjoy, Paddy is entertaining, fun and someone that our target audience resonates with.”
Commenting on his new role, Paddy said: “What a thrill to be Jackpotjoy’s new royal ambassador and be a part of this fantastic campaign. Bingo is in my blood. My mum used to work in the local bingo halls around Bolton and it’s a game that this country loves. As you’ll see in the advert, it was an emotional moment for me to receive the final endorsement for the legendary Barbra Windsor.”
To coincide with the launch of Paddy as Jackpotjoy’s new bingo ambassador, the online bingo operator has created 5,000 special edition ‘Royal Bolton’ commemorative plates which can be claimed online for free over at their website.