Ladbrokes Coral is to open a new London-based technology hub in a bid to stimulate product innovation for its brands.
Bringing together 140 staff members from both the Ladbrokes and Coral brands, the betting giant will establish LC2, comprising software engineers, analysts, architects and sports product specialists.
The new arm of the business will move to Here East, the former media centre for the London 2012 Olympics, on the Queen Elizabeth Olympic Park in East London.
The creation of LC2 will serve as the product innovation centre for both Ladbrokes and Coral brands, with the aim to “unite sports, technology and the very best talent to deliver an unrivalled and memorable sports betting experience,” the company said in a statement.
“With the creation of LC2 our goal is to deliver excellence for our customers by leveraging the best digital technology, to hire the best digital talent to build the best digital future,” Graham Calder, Ladbrokes Coral CIO, said.
“With our passion for sports, we can’t help but be inspired by the great sporting legacy that comes with being a part of the Olympic Park.”
Gavin Poole, CEO of Here East, added, “As Here East continues to draw in innovators from more and more sectors, Ladbrokes Coral’s new digital product development centre fits well within the campus.
“Their newly joined up sport-technology team builds on Here East’s reputation as a centre of innovation for established companies and start-ups to collaborate, test new ideas, prototype new products and learn from each other’s expertise.”