Sunderland AFC has formed a new UK partnership with leading bookmaker, Coral, with club supporters gaining exclusive betting offers and promotions.
Under the terms of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2017-18 season.
We are thrilled at Coral to be establishing such a strong UK partnership with Sunderland AFC and we would like to wish everyone connected to the Club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead
The bookmaker claims it aims to further strengthen its position as one of the biggest sports betting brands in the UK market through its association with Sunderland AFC.
As part of the partnership, the club’s supporters will be able to access exclusive Coral offers and promotions throughout the season, including ‘money-can’t-buy’ experiences such as training ground visits.
Importantly, Sunderland supporters will be able to claim their winnings from match day bets in any Coral bookmakers.
The partnership will also give Coral a presence on Sunderland AFC’s website and social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities.
Speaking about the partnership, Sunderland AFC’s head of communications, Louise Wanless said: “We warmly welcome Coral to the club ahead of the commencement of the new season. As a leading UK name in their field they will ensure that our supporters can access a premium in-stadium service for all their match day betting needs and we look forward to working alongside them.”
Coral PR Director, Simon Clare, said: “We are thrilled at Coral to be establishing such a strong UK partnership with Sunderland AFC and we would like to wish everyone connected to the Club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead.”