PBS kicks off football season with new SSBT service

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The leading provider of omni-channel sports betting solutions, Playtech BGT Sports, will unveil its new SSBT service ahead of this year’s football season.

Playtech BGT Sports (PBS) has expanded its Self-Service Betting Terminal (SSBT) offering just days before the new football season kicks off.

Our SSBTs help our operator partners drive incremental revenues and we’re confident that our enhanced product range, new coupons, and greater functionality will help that further

PBS, which has delivered significant growth for customers via its terminals in the last 12 months, claims the new campaign will witness the launch of a new goalscorer coupon, as well as Asian handicap betting for the first time.

The goalscorer coupon will highlight a list of likely scorers across multiple popular matches, following recent statistics suggesting anytime scorer betting is now outstripping first scorer bets by almost three to one.

Its Asian handicap offering will let customers take advantage of more flexible and competitive two-way total goal and handicap lines across major football leagues.

John Pettit, Playtech BGT Sport’s UK, Ireland, Asia and Australia Managing Director, said: “High street bookies are facing their fair share of challenges, but the progress and increased profitability of SSBTs has been very positive, as they are successfully providing the choice and ease-of-use that today’s customers demand.

“Our SSBTs help our operator partners drive incremental revenues and we’re confident that our enhanced product range, new coupons, and greater functionality will help that further.”

PBS stated that this new development will diversify its football offering this season, with pre-match and in-play betting available across close to 1,000 competitions in more than 120 countries available on its SSBTs, with the majority of these markets unique to terminals within the retail space.

The company claims the SSBT will enable operators to drive greater incremental revenue this season, with little cannibalisation of their over-the-counter offering, alongside improved service for its in-play customers too.


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