Ladbrokes and Playtech unveil new Live Casino

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The re-launch of Ladbrokes Live Casino, created by Ladbrokes and Playtech, will feature an industry first video system with customised messaging.

 

Ladbrokes has announced it has relaunched its Live Casino with the company claiming they worked closely with Playtech to deliver a new studio design and improved app functionality.

Ladbrokes and Playtech worked closely to re-engineer and significantly enhance the new dedicated environment. The new area takes advantage of Playtech’s latest next-generation studio capabilities moving the design and gaming experience to the next level alongside Ladbrokes’ long-term sports oriented focus

The company confirmed that in an industry first, a new video system will allow customised messaging with players direct from the casino table.

Ladrbokes stated that the main areas of change are a bigger and improved product range and a planned schedule of new releases as well as increased interaction with players to create an authentic live casino experience. In addition, the Live Casino will have greater prominence on the Ladbrokes.com homepage and the look and feel of the new studio will pay homage to some of the best-known sporting events.

“Our gaming customers want an authentic casino experience and that is why we’ve updated our live casino offer and increased player interaction to create the ultimate live gaming experience,” said Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral.

Commenting on the new Live Casino, Kevin Kilminster of Playtech said: “Ladbrokes and Playtech worked closely to re-engineer and significantly enhance the new dedicated environment. The new area takes advantage of Playtech’s latest next-generation studio capabilities moving the design and gaming experience to the next level alongside Ladbrokes’ long-term sports oriented focus.”

Ladbrokes live casino is now available via mobile, website and app.


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