Lottoland weighs into BBC gender pay gap

BBi - Lottoland Pay gap BBC Editorial credit- Featureflash Photo Agency : Shutterstock.com
Editorial credit- Featureflash Photo Agency : Shutterstock.com
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The online lotto-betting company Lottoland has shown support for female BBC workers by taking to social media in light of gender pay gap issues.

 

Lottoland has taken a unique approach to the recent protests by BBC’s female workforce against the gender pay gap revealed on Wednesday by offering them the chance to top their male counterparts.

BBi - Lottoland Pay gap BBC Editorial credit- Featureflash Photo Agency : Shutterstock.com
Editorial credit- Featureflash Photo Agency : Shutterstock.com

The company tweeted responses to enraged victims of the gender pay gap and presented them with a years worth of free bets in a bid to trump the male stars of BBC.

The likes of Claudia Winkleman and Emily Maitlis have been approached by the brand via social media and encouraged to sign up to receive free bets and potentially become richer than even Chris Evans.

Lottoland claims that women frustrated by the BBC’s list will be able to bet for free on a wide variety of lotteries including Powerball, WorldMillions and EuroMillions, with jackpots currently standing at £158million, £100million and £32million respectively.


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