SBC unveils industry’s ‘most comprehensive agenda’

BBi - SBC Events Sports Betting agenda
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The organisers of this year’s Betting on Sports, SBC Events, has launched what it claims is the sports betting industry’s ‘most comprehensive agenda’ ever.


The Betting on Sports 2017 conference agenda is set to feature 42 sessions across Wednesday 13 and Thursday 14 September by over 150 experts from both the betting and sporting arenas, spanning three conference rooms at the Olympia Conference Centre in Kensington, West London.

The newest addition to the agenda is a track dedicated to data and its uses both in trading and marketing, which includes insight from BetGenius Business Development Director Matt Stephenson on how live data is pushing back the boundaries for in-play betting.

One of eight tracks running as simultaneous blocks of three, ‘Betting on Data’ will also touch upon the integrity of data, the future role of artificial intelligence (AI) and machine learning, and the improved adoption of customer data.

SBC Managing Director Andy McCarron commented: “Betting on Data is the eighth and final confirmed track for a #boscon2017 agenda which satisfies the demand for such a huge variety of sports and betting related subjects. As far as we can see it’s the most comprehensive agenda the sector has ever seen.

“Operators are particularly interested in the safety of the data used, the live betting dependence on data, and how omni-channel success can be boosted by AI capabilities.”

Betting on Data is one of six tracks taking place in conference rooms 1 and 2, alongside the two-day ‘Betting on Esports’, ‘Betting on Affiliates’, ‘Betting on Innovation’, ‘Betting on Regulation’ and ‘Betting on Racing’, organised in conjunction with Racing Post.

Meanwhile, the main auditorium at Olympia, with room for up to 450 delegates, will be hosting ‘Leaders in Betting’ on day one and a tour of the topical betting issues in tennis, cricket, rugby, basketball and boxing, putting ‘Sport in Focus’ on day two.

This includes an update on match fixing issues in tennis, breaking the boundaries with a fresh approach to cricket based markets, and an expert guide to overcoming the NBA’s ‘arms length approach’ to ensure closer interaction between basketball and betting.

McCarron continued: “We are excited to take a tour of the leading sports with our ‘Sport in Focus’ track on day two, having already confirmed a raft of specialists including Leicester Tigers Head of Brand Chris Rose, PAOK Basketball President Bane Prelevic and the CEO of FIBA Basketball Champions League, Patrick Comninos.”

The list of industry names appearing at Betting on Sports 2017 also includes Sky Betting & Gaming CEO Richard Flint, SuperBet Director Jamie Hart, Favbet CEO Nikos Chalikias, Pinnacle CEO Paris Smith, XL Media CEO Ory Weihs, Better Collective CEO Jesper Soegaard, Parimatch CEO Sergey Portnov, Mybet CEO Markus Peuler, BetBright CEO Marcus Brennan and Mr Green Head of Sportsbook Enda Gaffney.

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