Scientific Games has signed a new six year contract with the Colorado Lottery which will see the company be Colorado’s primary Instant Games provider.
Scientific Games’ new contract includes instant game planning, research and analysis, marketing services and sales support with the Colorado Lottery holding two options to extend the contract two additional years.
“The Colorado Lottery has proudly re-invested more than $3 billion to Colorado’s great outdoors, and Scientific Games has been instrumental in helping us achieve our proceeds goals,” said Colorado Lottery Director Laura Solano. “They’ve been a great partner for more than 30 years, and continue to demonstrate a commitment to the integrity and quality of our Scratch games.”
Under Scientific Games’ previous contract, the Lottery’s annual profits from instant game sales grew by 19 percent (FY2011-FY2016).
The company claims its successes from the Lottery and Scientific Games instant game partnership include Crossword extended play games, which have represented more than $819.4 million in retail sales for the Lottery, and licensed brands from Scientific Games extensive portfolio, including The Walking Dead® and Atari®, which have generated more than $183.2 million in revenue. In addition, their Colorado Spotlight® games surpassed more than $135.7 million in revenues for the lottery.
John Schulz, Scientific Games’ Senior Vice President, Instant Products said, “We have collaborated with the Colorado Lottery to develop a very strong portfolio of instant games, and we are honored to have the opportunity to continue our great work together for another six years. We remain focused on the research and analysis that help us create games Coloradans love, and on the Lottery’s mission to grow returns to the state for programs that protect its most valuable resources.”
Scientific Games currently supplies more than 70 percent of lottery instant games in the U.S. and provides games, technology and services to more than 150 lotteries worldwide, including nearly every North American lottery.
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