i-neda named as tech provider for British racecourses

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Over 50 renowned British racecourses have appointed technology provider i-neda to supply future pool betting operation due to go live in July 2018.


i-neda, a UK business which has provided pool betting solutions in the UK, USA, Europe and Asia, will provide the technology platform for the new pool betting operation which will go live across the vast majority of British racecourses in July 2018.

Since 2009 i-neda has provided Tote Ireland with its online wagering solution for desktop, tablet and mobile users along with the account management, call centre and payment management systems. i-neda systems have managed over 30,000,000 transactions and is now the largest provider of international pool bets for British Racing, with customers including US online wagering partners, OPAP in Greece, MaltCo in Malta and UK highstreet bookmakers. In addition, i-neda provides the total wagering solution for British Racing’s largest international customer, the Israel Sports Betting Board.

Nigel Roddis, Managing Director of the Project Steering Board overseeing British Racing’s future pool betting operation, said: “After an extensive tender process we are delighted to have appointed i-neda. The company has the experience and innovative approach that will help ensure we develop a technology infrastructure that will provide a first -class customer betting experience. We are aiming for this to enhance the appeal and experience of betting on racing for existing and new fans of the sport. We look forward to providing further details about our plans in due course.”

Martin Pickering, CEO of i-neda, said: “We are pleased to be have been selected as the technology provider for this exciting project. Our development team and support staff, based in Farnborough, have a proven track record of delivering successful, innovative wagering solutions and we look forward to playing our part in this landmark project for British Racing.”

To date 54 racecourses have signed commitments to launch the new service. These include those under the banners of Jockey Club Racecourses, such as Aintree, Cheltenham, Epsom Downs and both Newmarket racecourses; and Arena Racing Company, such as Chepstow, Doncaster and Lingfield Park; large independent tracks including the likes of Goodwood, Newbury and York; smaller independent courses Cartmel, Ludlow, Plumpton and Salisbury; and all of Scottish Racing: Ayr, Hamilton Park, Kelso, Perth and Musselburgh.

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