Leading eSports sportsbook operator, Betway, has been named as a key sponsor for ESL One Cologne 2017, the world’s biggest CS:GO tournament.
Betway will be a major sponsor of this year’s ESL One Cologne event enhancing the viewing experience with the addition of live odds to the broadcast, compiled by its team of expert eSports traders.
Viewers will be able to use the odds feed to see an accurate, real-time demonstration of how the balance of power changes throughout the various matches at the tournament which takes place from 7-9th July 2017.
Betway already holds a strong footprint in the eSports community, where it offers an extensive betting offering to customers across all major eSports and on a large variety of markets.
Betway is also maintains high-levels of integrity in the burgeoning eSports world with its membership of the eSports Integrity Coalition (ESIC) in 2016.
Anthony Werkman, Marketing and Operations Director at Betway, said: “We are very pleased to partner with ESL for the Cologne event, which is a landmark on the CS:GO calendar and where we will see some of the world’s biggest teams battling it out.
“We are sure fans will appreciate our real-time odds on the broadcast, enabling them to test their knowledge against our team of expert traders and we wish them all the best.”