More than 15 leading industry speakers will take to the stage in the inaugural SBC Betting Forum at this year’s iGaming Super Show in Amsterdam (11-14 July).
SBC Events has partnered with iGaming Business to create a dedicated one-day sports betting conference at the Amsterdam RAI on 12 July, while also providing a meeting place for the industry to come together to learn and network.
The company claims its SBC Betting Forum agenda has been designed for operators, suppliers, affiliates and service providers, with a focus on latest trends, strategies and opportunities in the sports betting industry, mobile user experience, in play betting, pricing, risk management and brand loyalty.
There will be refreshments available in the SBC Lounge throughout the conference, which will conclude with the Sports Betting Networking Drinks Party at The Corner Amsterdam, sponsored by Betcart, to lead into the evening’s festivities in the Dutch capital.
SBC Managing Director Andrew McCarron commented: “We’re really pleased that SBC can take greater involvement in the iGaming Super Show in the shape of the SBC Betting Forum. We think that there is plenty on offer for the sports betting sector to get their teeth into.”
Among the speakers confirmed are Guy Harding, Head of Commercial at Oddschecker, Meir Moses, VP of Business Development for Don Best Sports, Pinnacle Marketing Director Harry Lang, Sportito founder Riccardo Mittiga and Adam Kalmanson, co-founder at Bookee.
Referencing the ongoing battle between a bookmaker’s marketing and trading teams, Harding will deliver an analysis on overround erosion, margin for error and finding the pricing ‘sweet spot’.
Harding said: “Given my role at Oddschecker, I am well placed to discuss overrounds erosion (OR’s) and pricing within the sports betting industry. I am particularly looking forward to sharing insight on how this can translate into market share.”
In addition to Amsterdam, SBC Events will also be hosting Betting on Sports 2017 from 13-15 September at the Olympia Conference Centre in London. To find out about sponsoring or exhibiting, contact firstname.lastname@example.org.