The online bookmaker, Betsafe, has become the first brand within Betsson Group to launch horse racing as part of their sportsbook portfolio.
Betsafe has launched horse racing to its customers who can now interact with highly competitive horse racing product on par with the best UK operators, stated the company.
The new product will offer races from Cheltenham, through Hong Kong’s Happy Valley, to Sweden’s Solvalla.
Betsafe claims its customers will be able to bet on over 250,000 races from across the globe every year, and with Best Odds Guaranteed across races in certain countries.
The acquisition of niche operator RaceBets in 2016 complemented Betsson Group’s sportsbook offering with a proprietary horseracing product and an experienced horse racing trading team.
Nicola Fitton, Managing Director, Betsafe, commented: “To be a competitive player in markets like the UK and Ireland, it’s imperative to offer a horse racing product, and we’re delighted to be the first Betsson brand to launch horse racing as part of our sportsbook.”
To celebrate the launch, the first 100 horse racing customers will receive a £100 worth of free bets. In addition, on the day of the launch, the brand’s very first horse racing customer also received an invitation to join the Betsafe team at Royal Ascot.