PMU first operator to launch NYX’s Cash Out in France

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Pari Mutuel Urbain (PMU) has become the first operator in France to offer NYX Gaming Group’s Cash Out following a full integration by the supplier.

 

The integration of Cash Out marks the second series of major developments that PMU has launched with the NYX Gaming Group in the last 12 months.

As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level

PMU launched the early bet settlement feature with a high-profile marketing campaign, following the product’s success with OpenBet customers in other regulated gaming markets across the globe.

According to NYX, since CashOut went live with PMU in quarter one of 2017, the innovation has been enjoyed by thousands of customers.

NYX claims this latest deal sees OpenBet, the wholly-owned sportsbook division of NYX, continue to extend its relationship with Europe’s largest betting operator, having provided PMU with its sportsbook platform solution since the French market opened in June 2010.

Matt Davey, Group CEO NYX Gaming Group, said: “Introducing Cash Out to the French market is a landmark development. Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”

Jean-Marc Léglis, Chief Technology Officer PMU, said: “As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level. Our players can now benefit from the opportunity to mitigate risk and lock-in profits with a Cash Out product that is easy to understand, satisfying to use, and comes with a proven track record.”


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