Paddy Power gets social with Facebook bot

BBi - Paddy Power Facebook
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The UK bookmaker Paddy Power will be the first company to go live with the new Onionsack-powered Facebook allowing players to place bets directly via the app.

 

The bet messaging platform provider, Onionsack, has developed the industry-first chatbot for Facebook Messenger powered by the company’s SaaS messaging platform.

We know our customers love mobile messaging apps so having a ChatBot on Facebook Messenger is the obvious first step into the ChatBot marketplace

The app will allow customers to login to their betting account, check balances and place wagers via the Paddy Power Messenger bot.

Michael Healy, Product Director at Paddy Power, said: “We know our customers love mobile messaging apps so having a ChatBot on Facebook Messenger is the obvious first step into the ChatBot marketplace. We’re delighted to be the first bookmaker to market in such an exciting area.”

“Nearly all of Paddy Power’s customers are on Facebook, and now they can actually place a bet through the Facebook Messenger app with ease.

“Our customers will be able to request odds and receive push notifications tailored to their own betting interests, plus enjoy a daily serving of Paddy Power mischief and entertainment.”

Paddy Power claims its customers will also be able to receive personalised sporting updates through push notifications designed to provide a more tailored user experience, alongside the ability to view the company’s videos, blogs and podcasts.

Onionsack CEO Jonathan Power said: “With nearly the whole world connected to Facebook, the logical step is to allow customers to place a bet through the social media giant’s Messenger app.

“Our innovative transactional bot allows exactly that, providing punters with an even easier way of betting through instant messaging.

“We expect more bookmakers to launch their chatbots in the near future, as it provides a simple and more personalised way of betting.”


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