iGaming technology provider, BtoBet, will bring its voice to the Betting on Football conference as part of the CEO Suppliers Panel at Stamford Bridge (3-5 May, 2017).
BtoBet has announced that both its Chairman, Alessandro Fired and CEO, Kostandina Zafirovska will be taking part in panels and talks at the upcoming Betting on Football conference in London.
The company has confirmed its CEO and Chairnman will meet bookmakers willing to have a deep insight into innovative technology to attract traditional and not traditional punters, delivering the best experience to the bettors and retain them.
In addition, on the 3rd May Zafirovska will discuss the key issues affecting the value chain across the sector with a panel of the betting industry’s leading suppliers. The CEO’s round table, scheduled at Stamford Bridge at 4.30 pm, will explore B2B online gaming suppliers’ panorama and the consequences of multi-asset enterprises and the risks partners can incur when deciding to move product development in-house.
Commenting on the upcoming Betting on Football event and on her participation on the panel, Kostandina Zafirovska said: “Football betting is going through an evolutionary period and I firmly believe technology can help bookmakers’ operators to reach the final bettor with ease. At BtoBet, we are renowned for providing solutions to help understand player behaviour. The selection of events must be quick and the customers need suggestions to access their preferred content, in a click. The Sportsbetting Recommendation Engine (RE) completely fulfils this need, collecting and analysing large amounts of information on player’s behaviour, activities and preferences, predicting what players would like to receive.”
Zafirovska also highlighted: “BtoBet’s augmented reality (AR) mobile CRM tool, which includes a virtual assistant, is a perfect example of how bookmakers’ operators should continue to utilise industry platform and software providers to deliver the right messages to a technologically minded audience and connect with their customers on a deeper level.”
BtoBet claims that the Betting on football conference will also be the perfect occasion to debate how online and mobile betting are becoming very challenging in the igaming business and how technology is playing a key role in the football betting industry.