The industry software solutions provider, NSoft, has confirmed a B2B agreement to integrate with Beehive’s omni-channel marketing platform.
Data-driven marketing company, Beehive, has agreed a deal with Nsoft to integrate its platform and sub-licensed its engine to clients who use the NSoft platform.
NSoft claims it will extend Beehive’s global reach through its clients across Eastern Europe and Latin America, including Balkan Bet and SuperBet.
NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our know-how and develop the SEVEN Platform and its core features.
Mario Krišto, Platform Managing Director at NSoft, said: “NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our know-how and develop the SEVEN Platform and its core features.
“For optimisation purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”
Beehive’s omni-channel marketing platform will open up a whole new world of possibilities for NSoft’s operators across many different markets.
Adi Dagan, founder and CEO of Beehive, said: “We are delighted that NSoft has opted to take our marketing platform, and it is further vindication of all the hard work we have been doing here at Beehive.
“It is now more important than ever that both operators and white-label providers have the very best marketing tools at their fingertips.
“Beehive will continue to pursue strategic B2B business partnerships that are designed to benefit all parties involved.”
The NSoft – Beehive agreement is the second major B2B partnership Beehive has entered in recent weeks, having reached a deal with turnkey platform provider Knockout Gaming at the start of April.
Beehive will be exhibiting at Betting on Football at Stamford Bridge, London on 3-4 May at stand 21.