Maryland Lottery launch $30 scratch card with Pollard’s Scratch FX

Pollard Banknote Scratch FX Maryland
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The Maryland Lottery and Gaming Control Agency has launched its first $30 instant ticket, $2,000,000 Fortune, featuring Pollard Banknote’s Scratch FX®.

 

Maryland Lottery has released a new instant lottery game, $2,000,000 Fortune, which incorporates Pollard Banknote’s Scratch FX innovation.

The premiere $30 ticket is driving sales with a comparison of the five weeks before and after the launch of $2,000,000 Fortune showing that the Lottery’s overall Scratch‐Off ticket sales increased by 23% following its launch.

Additionally, when comparing the game’s first five weeks in the market to the same period the previous year, Scratch‐Off sales are 24% higher.

The new game ticket features Pollard Banknote’s patented Scratch FX® innovation as well as additional callouts promoting 40 chances to win and over $90 million in total cash prizes. In addition, the game is supported by POS materials promoting a number of prize opportunities.

“Pollard Banknote is excited to continue working with the Maryland Lottery to expand its instant game portfolio with the introduction of a $30 price point,” said Matthew Isaac, Director, Sales & Retail Development, Pollard Banknote. “Our Scratch FX® innovation is a proven driver of sales at all price points, and though we’ve been the Lottery’s primary instant ticket contractor for over ten years, we’re happy to be able to offer the Lottery our continued support with new strategies and innovative products that help the Lottery drive sales that support good causes.”


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