The multi-channel supplier, Lightning Box Games, has made its UK retail debut following the launch of an exclusive slot which has gone live with William Hill.
Lightning Box Games confirmed its UK retail debut after a bespoke version if its popular online game, Silver Lion, went live with William Hill as part of an exclusive deal.
The tailored version of the game, Silver Lion Deluxe, is now available to play across Hills’ 2,300 plus network of Licenced Betting Offices (LBOs).
Silver Lion Deluxe has been tailored with the help of our friends at BetDigital to suit the needs of players within the operator’s LBOs and we’re sure they will enjoy playing the game as much as we did making it.
In addition to the games existing features, the exclusive edition now includes a new Bonus Respin solely for players in William Hill’s shops.
Peter Causley, Lightning Box Games’ managing director and co-founder, said: “We have been talking with Andrew for a few years about doing something omni-channel with Hills, and we’re delighted to have finally partnered with one of the industry’s leading bookmakers, to make our UK retail debut.
“Silver Lion Deluxe has been tailored with the help of our friends at BetDigital to suit the needs of players within the operator’s LBOs and we’re sure they will enjoy playing the game as much as we did making it.”
Andrew Sackey, Director of Product and Content at William Hill, said: “Omni-channel content that performs strongly in both Retail and Online is a key focus, and Lightning Box Games have been performing in both areas in multiple countries with their Freespins based content, so we are really happy to get their games exclusive in the UK.”
Outside of the LBOs, the Sydney-based supplier sealed a deal with LeoVegas for Silver Lion to launch exclusively on the operator’s online website and is soon to be available at William Hill’s online casino.