Odds comparison site SmartBets adds Danish language

Better Collective has targeted the Danish market for its latest drive in odds comparison services.

The Danish language has been added to its customisable odds comparison site SmartBets, with the key objective of delivering stronger personalisation to punters in Denmark. The move follows similar linguistic initiatives for the German and Italian markets. Other new language versions are planned to be released in the coming months.

“The majority of punters in Denmark are digital natives,” said Chief Commercial Officer for Better Collective Henrik Lykkesteen. Enthused by the company’s delivery of a one-stop digital hub for football betting, he added: “With more expansions on the horizon, plus plenty more innovative features soon to be announced, we think SmartBets is fast becoming the ultimate comparison.”

The latest version of SmartBets is, according to the company, an industry-first customisable smart feed that allows users to create a dashboard based around their favourite teams, markets and operators. The objective is to ensure users can easily find the best bets relevant to them.

SmartBets was launched last June and has since made a strong impact collecting industry awards for best new affiliate product and for best innovation.