Roy Richie launches affiliate programme through Paysafe

Betting Business - Roy Richie
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Roy Richie has launched an affiliate programme using Paysafe’s affiliate software provider, Income Access, in a move that reaffirms the relationship between the two brands.

 

Roy Richie, the online sportsbook and casino operated by BTM Entertainment Group, has launched an affiliate programme utilising Paysafe’s affiliate software provider, Income Access.

The company received a licence from the Malta Gaming Authority in December 2016 for its online sportsbook which includes SBTech-powered live-betting functionality for a breadth of markets, driving engagements through increasing the amount of available variables.

Roy Richie’s service features both classic sports betting, including tennis, football and basketball, as well as new and upcoming markets, such as mixed martial arts and the increasingly popular eSports.

Complementing its sportsbook offering, Roy Richie boasts a fully-fledged online casino, including a raft of NetEntonline slots featuring notable brand licences. Supplementing this is a range of classic table games such as roulette and blackjack, as well as a live casino powered by video-streaming livedealer specialist, Evolution Gaming.

Pawel Teper, chief technical officer, Roy Richie, said: “Working with a leading technology partner is hugely important for us, especially as we move to offer customers and business partners something innovative and fresh in the online gambling market. We are excited to bring all of Roy Richie’s charisma to an expectant market and the Income Access platform is vital in helping us achieve that goal.”

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill, both of which Roy Richie has offered players since its launch. Income Access has since partnered with more than 300 gaming brands worldwide.

Lorenzo Pellegrino, CEO of digital wallets at Income Access and Paysafe, said: “Income Access has a history of working successfully with recently-launched operators looking to grow their player base through the affiliate channel, and we expect this to continue through our partnership with Roy Richie.”

The programme boasts a promotional 40 percent revenue share commission structure for new affiliates for an initial three month period following launch. After this, commissions change to a tiered revenue share structure of 25 percent to 40 percent, depending on total revenue generated.

The affiliate programme will be managed by Roy Richie’s in-house affiliate team. They offer numerous additional tools, including a variety of landing pages and banners. The website will be available in English, Spanish, German, Portuguese and Polish.


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