Cherry’s new gaming technology B2B business area, XCaliber, has signed a landmark deal with Swedish daily fantasy sports platform FSport
XCaliber has confirmed a three-year deal to provide the fantasy sports platform FSport with its leading affiliate tracking software Omarsys.
Omarsys is a performance tracking software combining real-time reporting and instant analytics with the flexibility to service any verticals’ marketing and tracking needs.
Dario Aruda, CEO XCaliber, said: “We’re delighted to be launching our innovative Omarsys software tracking tool with FSport, our first ever external client. We are confident FSport will enjoy success with the same technology platform and services that have helped make Cherry iGaming’s brands to grow so successfully in recent years.”
FSport is a Swedish, Helsingborg-based leading developer and operator of interactive fantasy contests based on real events on an in-house developed platform with a mobile first approach. Daily fantasy sports are a rapidly growing form of gaming with millions of players around the world.
Hampus Hägglöf, CEO of FSport, added: “FSport is a daily fantasy sports platform and we know there is great interest in this vertical. We were very impressed with the technology behind Omarsys and the potential it has to help grow our business.”