The Swedish gaming company, LeoVegas, will sponsor the late night section of UKTV Gold with ads featuring brand ambassadors Johnny Vegas & Leo the Lion.
LeoVegas has launced its sponsorship of UKTV Gold’s Gold After Dark, as part of its campaign to raise awareness of the brand in the UK.
The mobile gaming and online casino company’s sponsorship will run for 12 months from 8th April 2017 with frequent 10 second ads and programme spots on shows including, The Mighty Boosh, Black Books and Spaced, alongside alternative cult comedy shows that align with the brand status of “King of Mobile Casino”.
The sponsorship follows last month’s unveiling of the company’s latest ad campaign, starring Johnny Vegas and Leo the LeoVegas lion as Double Brand Ambassadors, which will be used for the Gold After Dark sponsorship with each ambassador showcasing different games at the same time.
Speaking about the sponsorship, UK Country Manager, Jon Sinclair, said: “We’re excited to announce our new partnership with Gold After Dark and our further expansion into the UK market.
“Teaming up with one of Britain’s most loved comedy stations shows our commitment to making LeoVegas a recognised name in the world of entertainment and highlighting our huge offering.”
Speaking about the ads, Now executive creative director, Remco Graham said: “Vegas and Vegas. A dream brief. Teaming up Leo Vegas and Johnny Vegas, to make a campaign about Double Brand Ambassadors. This is larger than life and really fitted with Johnny’s persona.”