The Treasure Island Resort & Casino has launched a next-gen social casino platform powered by Greentube Pro to meet player demands
Greentube and the Prairie Island Indian Community, a federally-recognized Indian Tribe, launched their next-generation social casino platform, playTIcasino.
Designed for the Tribe’s Minnesota-based property, Treasure Island Resort & Casino, the platform was created to meet player demands whilst also drawing them to the property.
“We looked to Greentube to create a branded social gaming platform that allows our players a chance to experience Treasure Island in a new and exciting way,” said Shelley Buck, Prairie Island Tribal Council President. “With playTIcasino they can now play their favorite Treasure Island games anytime and anywhere, which increases brand loyalty and allows our guests to play individually, connect with friends via Facebook and even compete in tournaments.”
Treasure Island, the Midwest’s premier casino and entertainment destination, will be one of the first casinos in Minnesota to launch a digital gaming platform with a range of slot and gaming offerings comparable to its brick-and-mortar establishment.
“We partnered with Treasure Island because they value innovation, as opposed to merely following others,” said Gabriel Cianchetto, President of market development for Greentube North America. “Our collaboration produced a social casino that engages players via a complex experiential criterion that includes external entertainment, prizes, player incentives and more. The days of engaging players on just their game preferences have passed.”
The social casino is powered by Greentube Pro, Greentube’s private-label social casino marketing platform created by Kenny Huang and his team at BlueBat Games – a Greentube subsidiary.
The platform allows for in-game marketing capabilities via multiple channels and tracks with the evolution of modern life including shopping, socializing and more from the convenience of any device.
PlayTIcasino provides an added dimension for current guests, but aims to attract the millennial demographic – a generation that has proved to be less enthusiastic about the traditional casino environment.
The platform aims to do this via its immersive branded experience which was created following many visits to the real-life property by the Greentube team
to capture the look and feel of the Treasure Island Resort & Casino.
In addition, playTIcasino operates on one seamless platform that offers the same virtual experience and rewards whether they’re playing via mobile or online.
The playTIcasino app is available on Google Play or the App Store now.