Asia Gaming highlights live dealer innovations

Casino Review - Asia Gaming ICE 2017
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Asia Gaming cemented a number of successful links to the European market when it returned to ICE for the third time in February.

 

Leading provider of online gaming solutions, Asia Gaming, marked its third edition of ICE by focusing on establishing its brand in the European market, in addition to meeting both new clients and touching base with existing ones from China and the Philippines.

Founded in 2012, the Manila-based company offers a range of live casino games including sic bo, roulette, and baccarat, in addition to online slots and mobile games.

Primarily Asia-Pacific facing, Asia Gaming are market leaders in live dealer gaming in the region, hosting a record 36,000 players online at one time.

“We’re driven by innovation, we’re continually looking for something different to offer our clients and every month we’re looking for new ways to improve our offering,” said Kelvin Chiu, sales director at Asia Gaming.

“In terms of our product, we strive to make it feel as much like a real casino as possible, the play is very fast, which is what the Asian market demands, and we’ve seen clients playing up to four tables simultaneously.”

Building on this success the company is keen to establish a presence in Europe – both under its own brand and as a supplier to other online gaming companies – and is looking to open a new studio in the region, although Chiu acknowledges this is a long-term plan.

“We see massive potential in the European market, while presently we’re not so well known in Europe, we’re willing to enter the market, we have sufficient capital and infrastructure, and we’re going to try for sure,” he explained.

Chiu also notes that there is a large Asian population in Europe and this too could be another potential market for the company’s games.

With a large development team based in Hong Kong and Taiwan, Asia Gaming is set to expand further still in 2017. The company has recently added blackjack to its live gaming portfolio and plans to shortly introduce poker and mah jong, in addition to broadening its range of slots.


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