The newly launched online casino, PlayOJO, has teamed with advertising agency 101 to release a TV advertising campaign across UK channels.
The online platform, PlayOJO.com, has released a television advertising campaign across Channel 4, Sky and digital channels.
Created by top London-based advertising agency, 101 and shot by award-winning director Chris Woods, the advert began airing last Friday 24th March.
The company claims the ad, which stars Geoff Bell (Green Street Hooligans; The Business; Kingsman: The Secret Service) as a rogue PlayOJO employee, aims to rewrite the script for online casinos with the tagline: “Not bad for an online casino.”
The new casino is investing big in the UK market, with a strong push across multiple marketing channels, because it sees itself very much as a challenger brand, according to Ohad Narkis, co-founder of the brand.
“Working with a brilliant, intelligent and creative company like 101 was a real pleasure. They really understood the uniqueness of the brand, and our playfulness and sense of fun, and that comes across in the TV ad,” said Narkis. There’s a real unique and creative approach at work that we believe will help the ad stand out in a crowded marketplace.
“Importantly, though, we have become so used to seeing ads for online casinos where the offer seems too good to be true, and it usually is. But this is a completely different kind of ad for a completely different kind of online casino, a better, fairer alternative to what’s currently out there.The key message we wanted to communicate was that with PlayOJO there are no catches. What you see is absolutely what you get.”
PlayOJO launched last month with a mission to shake-up the online casino industry with a braver, fairer proposition for players. The company claims its disruptive new model rewrites the script when it comes to bonuses and rewards, which have for years been alienating players with their hidden catches buried in small print. PlayOJO pays back real money on every bet, win or lose, instantaneously and directly into a players account. That money is available to withdraw immediately, with no hidden wagering requirements on anything, ever.