Positive Cheltenham for Playtech BGT Sports

Betting Business - Playtech BGT Sports Cheltenham
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Playtech BGT Sports reports record-breaking SSBT turnover during Cheltenham Festival.


Playtech BGT Sports (PBS), has reported record-breaking shop SSBT performance during the Cheltenham Festival.

Turnover was up substantially on the previous weekly records during the Festival, as customers took advantage of new features including Best Odds Guaranteed and Lucky Bet Concessions.

It was the first Cheltenham Festival since PBS launched its Racing Post product, which includes a full suite of integrated content appealing strongly to the low-mid staking recreational customer.

John Pettit, managing director for UK, Ireland, Asia and Australia at PBS, said: “Our figures throughout the Cheltenham Festival were very positive as we saw record-breaking horse racing turnover coupled with margins that you would usually associate with football on SSBTs.

“With the National just around the corner, we continue to provide retail operations with a viable, profitable proposition that brings the best of digital to the retail space. It is very encouraging that racing customers are now adopting SSBTs as readily as football customers, who have been the backbone of terminal business for several years.”

A number of additional features are planned including further enhancement to Best Odds Guaranteed bonusing and happy hour configuration, providing the terminal customer with a range of features and promotions matching shop offers over the counter.

PBS’ terminals provide betting shops with the opportunity to build incremental revenue as customers look for the choice and dynamics of the online market.

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