NYX Gaming reports key increases at most successful Cheltenham ever

Betting Business - Cheltenham Festival Grosvenor Ahead successful case
Share this article

The sportsbook and gaming supplier, NYX Gaming Group, has confirmed that the 2017 Cheltenham Festival was its OpenBet platform’s most successful yet.

 

NYX Gaming Group has announced that this year’s Cheltenham Festival has seen it top its previous figures across a number of different transactions during the four day racing event.

The supplier reported that it handled 227.16 million account transactions at the Cheltenham Festival via its OpenBet platform, which saw its most successful year ever at the horse racing event.

OpenBet handled more than 35.64 million sports bets, an increase of 4.5 million, or 13%, on 2016, at the prestigious horse racing fixture.

This year’s race event was the most mobile-centric yet, with 76% of all bets placed through the channel, while the number of sports bets per minute placed through OpenBet’s platform peaked at 37,000 – up 36% on last year.

OpenBet has long understood the importance of the Cheltenham Festival to its customers. With an extraordinary number of transactions to handle, it is one of the most critical weeks in the calendar, with no room for downtime. We are incredibly proud of our performance and reliability

In 2016, the OpenBet platform reached new highs with peaks of 62,000 bets per minute over the Grand National, and 19,600 bets per second with Sportsbet.com.au during the Melbourne Cup, the highest ever peak via a single operator.

NYX CEO, Matt Davey, said: “OpenBet has long understood the importance of the Cheltenham Festival to its customers. With an extraordinary number of transactions to handle, it is one of the most critical weeks in the calendar, with no room for downtime. We are incredibly proud of our performance and reliability.

“The mobile statistics underline the ongoing shift in player behaviour – and the benefits of our commitment to a product-led strategy in delivering technology that supports player needs and delivers the performance OpenBet is known for.”


Share this article