Digital Sports Tech gives props to Ladbrokes Australia

Betting Business Ladbrokes Australia
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In the latest sportsbook partnership for Digital Sports Tech the company has confirmed it will be supplying its ‘Player Props’ proposition to Ladbrokes Australia.


[dropcap]D[/dropcap]igital Sports Tech continues to partner with key industry operators as Ladbrokes Australia becomes the latest sportsbook to supply its new player proposition, Player Props.

The new product allows customers to create and customise their own bets in real time and was recently rolled out by Coral in the UK and Europe.

Ladbrokes Australia is only the second operator to offer Player Props in the region following a successful launch by in June.

Ari Lewski, executive director of Digital Sports Ltd, said: “We’re thrilled to be able to offer our game-changing player proposition betting product to Ladbrokes Australia, one of the most respected operators in the industry.

“We’ve witnessed first-hand the strong appetite that exists in the Australian market for player related betting opportunities via MadBookie.

“Naturally, we’re highly confident that our product, which takes player proposition betting to a whole new level, will prove to be a great success for Ladbrokes and their customer base.”

Player Props provides players with a huge number of player markets across a variety of sports including football, American football, basketball, Australian Rules Football and rugby league.

Dean Shannon, CEO of Ladbrokes Australia, said: “We are always focused on offering our players the very best sports betting offering and experience, which is why we have integrated Digital Sports Tech’s innovative new Player Props product.

“This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalised betting experience that we continually strive to offer our customers.”

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