Scientific Games secures licence to thrill

Betting Business - Scientific Games Licence James Bond 007 MGM Interactive
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The James Bond franchise will be introduced to the gaming industry by Scientific Games following a new licence deal with EON and MGM.


Scientific Games Corporation has confirmed it has secured the rights to the James Bond franchise to be used across its land-based gaming, lottery and social slots.

The exclusive deal was signed with EON Productions Limited, Danjaq, LLC and MGM Interactive Inc., a subsidiary of Metro-Goldwyn-Mayer Inc.

In addition to securing the rights to all past and future Bond franchise films, Scientific Games’ new licence also allows the company to use the actors who have portrayed the 007 agent too.

The company claims it will captialise on the James Bond experience across its portfolio and expects to showcase the first James Bond-themed slot games at the Global Gaming Expo October 3-5, 2017 in Las Vegas.

Commenting on the iconic brand, Scientific Games Chief Executive Officer Kevin Sheehan said: “The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry. James Bond is synonymous with action, excitement, and next-generation technology. We look forward to harnessing the power of the Bond brand to drive innovation across the Company in the years ahead.”

Ronald O. Perelman, Chairman of Scientific Games’ Board of Directors, said: “We have been excited about this license opportunity for a very long time and are thrilled that Kevin Sheehan and his team at Scientific Games were able to secure the exclusive licensing rights.”

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