BtoBet Sportsbook and iGaming platform is ready for Italy

Betting Business - italy iGaming sportsbook BtoBet
Share this article

BtoBet’s Sportsbook and iGaming is now available for the regulated Italian market.


Ahead of the Enada Primavera in Rimini, BtoBet has confirmed that it has satisfied the regulatory requirements necessary to enter the iGaming market in Italy.

BtoBet’s Head of Sportsbook, Davide Ruggeri, stated: “Italian operators experience the problem of administering multiple systems that are integrated at the front-end, but separate at the back-end. This means that operators require a valid omnichannel solution that enables the evolution of physical bet-shops into intelligent shops via a single channel, integrating web and physical stores by giving the opportunity to better understand players.”

He added: “This process allows operators to deliver the right product at the ideal time for every single customer. It is the key to standing out, attracting and keeping players loyal to the brand.”

BtoBet will use its presence at Enada, Italy to provide operators with the opportunity to  discover the advantages of its advanced Sportsbook and iGaming intelligent platform, which includes over 40  sports,  more than 330,000 pre-match events per year, over 20,000 live matches per year, 3,400 competitions,. 3.6m odds updates every minute, live betting and esports.

As a Betradar Certified Gold Partner, Betradar’s data feed and MTS service integrates into its Sportsbook and iGaming platform.

In Rimini, operators will have the opportunity to book a live demo to discover the sophisticated technology including Artificial Intelligence for players, to monitor their behaviour and their preferences for games and bets and the recommendation engine which, after analysing the players’ data, suggests to them the games and bets that they like most.

BtoBet’s totally new marketing tools in Augmented Reality, marketing tools, which were showcased at ICE in London, will also have a strong presence.

Share this article