Beehive ‘thrilled’ to increase footprint in Romania with BaumBet

Betting Business - Romania BaumBet Beehive
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Beehive is set to expand its presence in Romania after going live with a key operator in the region, BaumBet.

 

A major deal has been signed between Beehive and BaumBet which will see the data-driven marketing specialist expand its footprint in recently re-regulated market of Romania.

The leading retail brand BaumBet, which recently increased its online presence in the region, has drafted Beehive to manage its omni-channel marketing activity, and has already completed a successful implementation of the Beehive marketing platform.

The Romanian gaming market is thriving and competition is intense, which is why we have brought in Beehive to help us gain an edge through data-driven marketing.

Octavian Manu, CEO at Baum Online, said: “The Romanian gaming market is thriving and competition is intense, which is why we have brought in Beehive to help us gain an edge through data-driven marketing.

“Beehive’s innovative marketing platform enables us to drill down into our database in ways we hadn’t thought possible, and communicate with our players across the channels.

“The team at Beehive has been extremely supportive and we look forward to building a long and fruitful relationship together.”

Beehive’s data-driven marketing platform allows operators and suppliers to analyse, optimise and monetise its customers across the channels.

The platform offers a one-stop-solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.

Adi Dagan, founder and CEO of Beehive, added: “We are thrilled to increase our presence in the Romanian market with this major agreement with BaumBet.

“Beehive’s data-driven platform has rapidly grown over the past year, empowering its users by placing industry-leading tools in the palm of their hands. I’m excited to partner with the BaumBet team and nurture a fruitful relationship with them over the coming years.

“Following on from another successful ICE, this deal underlines Beehive’s commitment to continue to expand into new territories.”


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