The launch of a dynamic video advertising product from Coral and Fresh8 marks a world first for online gaming.
UK bookmaker Coral has launched the world’s first dynamic video advertising product for online gaming in partnership with Fresh8 Gaming.
The product will see Coral working with Fresh8 technology to power auto-generated videos with real time offers and odds across their digital video campaigns including on Facebook and YouTube.
Paul Soithongsuk, Senior Mobile Marketing Manager at Coral, said of the deal: “The automation and simplification of the video production process is a total game changer. The Fresh8 platform will allow us to build real time adverts ensuring that we are always serving the most relevant content to our entire digital audience. This relevance is especially crucial in the light of the IGRG code changes meaning we have to be much smarter in our approach to messaging in video outside of free offers.”
Fresh8, which works with some of the world’s leading gambling operators such as SkyBet, Coral and BetVictor, will provide their video platform enabling Coral to generate the most relevant content for each specific market.
The video platform also enables a sports betting operator to personalise video content to any digital end point – social media, pre-roll ads, YouTube, and even in-store – this includes any sport, event, market, bet type, and customer offer. The video content is then autogenerated in real time from a live bet feed and served within minutes.
Fresh8 Managing Director, Andrew Sharland, said: “We love working with forward thinking betting operators and are excited Coral have chosen us to power their dynamic video and banner advertising campaigns. We know our technology will add huge value both in terms of automation and the ability to personalise to customer segments and maximise conversion.”
Coral will also be utilising the Fresh8 advertising platform to push dynamic advertising across their display and affiliate advertising partnerships.