Brand new GamMatrix CRM Agent System unveiled at this year’s ICE Totally Gaming.
The iGaming software provider, EveryMatrix, presented its latest CRM system at this year’s ICE with a goal to help operators improve their player data.
EveryMatrix’s new GamMatrix CRM Agent System will integrate the company’s platform with operators CRM systems providing them with enhanced data to improve customer experience and increase business.
The company claims it latest launch will help operators attract more deposits, get more active and engaged players, generate less churn, and increase ROI on marketing campaigns.
With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players’ needs
EveryMatrix continued by detailing that the latest GamMatrix CRM Agent System supports APIs for receiving data and will provide better data for operators to create better designed marketing messages by sending real time detailed player data triggered by certain events and player behavior.
Ebbe Groes, EveryMatrix CEO, believes that: “Having access to features, such as customer intelligence, predictive analytics or content recommendations, operators will be able to identify each customer’s importance as well as what offer and content fits each. With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players’ needs and find new ways of targeting the desired player group.”
The first engagement platform that EveryMatrix will offer via the GamMatrix CRM Agent System will be Emarsys. The two components will work together assisting operators to decrease time and effort on their marketing drives while increasing the relevance and effectiveness of their marketing messages. EveryMatrix highlighted that all these enhancements will ensure higher customer satisfaction, lifetime value and better retention which will result in a measurably higher marketing ROI.
To find out more about the new CRM system, visit the company’s website.