Playtech say ‘aye-aye’ to new engagement platform partnership

Betting Business Playtech Captain Up
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A new collaboration between Playtech and Captain Up will allow more detailed analysis using cutting-edge technologies.

Playtech has partnered with the real-time engagement and retention platform provider, Captain Up, to help analyse, incentivise and further reward their players.

The new collaboration will see Captain Up integrate its cutting-edge engagement platform into the Playtech offering using game mechanics, machine learning and behavioral economics.

Captain Up will become a Playtech Certified Partner with its platform integrated within Playtech’s IMS player management system, allowing Playtech licensees to create further loyalty through the use of gamification, in game communication, social and analysis tools.

Shimon Akad, COO, Playtech, said: “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together.”

The Captain Up platform employs social gaming mechanics – including challenges, tournaments, community feeds, badges, levels, leaderboards, in-app messaging – to increase player engagement and lifetime value. Captain Up claims it has carried out successful partnerships in the past with positive results such as increasing revenues, real-time communication, social interaction and enhancing player loyalty and engagement.

Uri Admon, Founder and CEO, Captain Up, said: “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform.”

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