Scientific Games put betting solutions to the top of its London agenda

Betting Business - Scientific Games put betting solutions to the top of its London agenda
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Scientific Games is bringing its considerable portfolio to ICE, and aiming to empower customers and operators alike through its range of lottery, bingo, mobile and LBO machine products.

[dropcap]V[/dropcap]ariety is key for Scientific Games’ offering at ICE:  the company will be displaying its broad range of cabinets, game content and solutions to stand N1-440 at the Excel centre.

A range of HD gaming cabinets for the arcade and bingo markets will be present at the show, including the company’s latest sitdown T8 unit. The focus on game content will be targeted at licensed betting office, arcade and bingo sectors, with Scientific Games highlighting, Emperor’s Treasure, Jewel In The Crown and Legend of the Pharaohs among others. ICE will also see the launch of the Riviera cabinet and a new associated gaming platform for the UK market. The unit is bolstered by a game content library that offers a £10,000 jackpot and titles such as Rainbow Riches and Action Bank.

Scientific Games chief executive officer and president Kevin Sheehan said: “ICE provides us with an unparalleled opportunity to present our newest innovations and technologies for the international market, and is an important opportunity to connect with customers and demonstrate our solutions to drive player engagement, accelerate their revenue growth, and enhance operating efficiencies.”

 

ICE provides us with an unparalleled opportunity to present our newest innovations and technologies for the international market.

 

Since launching the world’s first secure instant lottery game in 1974 Scientific Games has built upon insights gained and experiences of customers’ unique product portfolios to drive engagement with the lottery brands. At ICE attendees will be able to experience the award-winning PlayCentral HD, an interactive retail self-service installation for purchasing lottery instant, draw and keno games. The first full-service lottery self-service kiosk to integrate credit, debit and mobile payment, PlayCentral HD is Europay, MasterCard and Visa (EMV) compliant and supports Android, Apple, and Samsung pay.

Scientific Games will demonstrate its innovation within the mobile market by displaying its range of multi-channel, and unique titles on two giant touch screens, as well as the SG Universe, a comprehensive, proprietary product suite featuring the Mobile Concierge platform, Play4Fun Network social casino and Core Systems Integration technology.

The company is aiming to enhance its offering with its betting and self service solutions including SG Sports, a multi-channel solution for online, self service and fixed odds sports betting.

Outside of these ranges a number of other products including casino floor solutions, the TwinStar and Dualos cabinets, and a rich game library of titles from Scientific Games’ leading brands.


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