NetRefer unveils new Customer 
Loyalty product

Betting Business - NetRefer unveils new Customer 
Loyalty product
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NetRefer has rolled out a new customer loyalty product to address the most critical challenge in today’s competitive market: How can I keep my customer-base loyal?

[dropcap]N[/dropcap]etRefer’s customer loyalty product is, the company argues, the key. This revolutionary product introduces gamification to the existing NetRefer Performance Marketing platform. This will drive customer brand loyalty and retention, increase their lifetime value, and help drive desired behaviour.

This new product, currently in beta, will help instil a competitive environment between customers. With the ability to easily set up competitive leaderboards, customers will compete for rewards or fame; and with integrated levelling, badges, and other gamification elements, customers will be rewarded for their long term loyalty to the brand. In additions, loyal customers will be given spendable loyalty points, which they can use on the company’s online gift shop – maintained through NetRefer’s platform, to receive physical or virtual rewards bridging the offline and online medium.

The customer loyalty product enables segmenting, analysing, targeting, and measuring of customers. All these features are controlled using a simple, yet powerful interface. The operator can set up and fully customise the rules which govern the loyalty programme to meet their exact needs.

“Gamification has been proven to drive customer loyalty and engagement,” says Mario Debono, R&D Manager at NetRefer. “We have designed this product from the ground up with this in mind – complete control in a simple package.”


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