A Bet A to take the stand in London

Betting Business - A Bet A to take the stand in London
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Retail and online tech provider, A Bet A, travels to London this month to showcase its brand new online and retail products and services.

[dropcap]T[/dropcap]echnology provider A Bet A is all set to take ICE Totally Gaming by storm when they return to London’s ExCeL.

The independent supplier will be showcasing a brand new online and mobile sportsbook platform based on the most up-to-date web technologies.

This platform offers retail operators an internet business they themselves can control, rather than the one-size fits all solution offered by many providers.

In addition, A Bet A will be introducing a new “plug-in” horse and greyhound betting module for online customers, which they can integrate into their existing sportsbook.

Utilising the supplier’s unrivalled expertise in this sector, the module will add a layer of sophistication to the product offering, as well as providing access to the sports’ strong profit margins.

In terms of retail, A Bet A will be exhibiting their BetBuilder product, which allows betting shop customers to create wagers on their phones or tablets before transacting them at a payment point by simply scanning a barcode.

This solution will finally square the circle between online and retail betting in a way which drives business in both spaces. It is expected to be an industry gamechanger.

 

We now have a comprehensive range of products and services, which will appeal to both UK and Irish operators, as well as those in a growing range of international markets.

 

A Bet A’s traditional but leading edge EPOS and screen display systems will also be highlighted on the stand, with the new All-In-One screen taking centre stage. This gives its shop operator unparalleled control over managing content display and marketing.

The company will also be hosting Mega Fan Games on its stand (megafan.game) the home of Mega Fan Manager, a daily fantasy football product for online and retail.

Plug-in integrations of the service, which offer the excitement of Fantasy Football and the promise of additional revenue streams from old and new customers, are available for all sportsbooks and EPOS systems.

“We now have a comprehensive range of products and services, which will appeal to both UK and Irish operators, as well as those in a growing range of international markets,” Jason Hardman, business development manager at A Bet A, said.

“They can help operators large and small, both in retail and digital, in established and emerging markets. We have more than 25 years’ experience in the industry, and look forward to sharing it with our partners, and other delegates, at ICE.”

A Bet A will be exhibiting at stand S1-310 for the duration of the show. The company has been retained to assist in the marketing of the globally-significant domains betting.com and betting.co.uk.


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