NOVOMATIC appoints new Vice President of Global Sales

Betting Business Novomatic Lawrence Levy
Share this article

Lawrence Levy will direct global sales at NOVOMATIC as of February 1, 2017.


[dropcap]T[/dropcap]he renowned international operator of gaming technologies, NOVOMATIC Group, has confirmed the appointment of Lawrence Levy to Vice President of Global Sales.

Taking over the role as of February 1, 2017, Levy will be driving development and sales for the company as well as pushing forward into new markets in the US, Africa, Asia and Australia.
Throughout his 35-year career, Levy has held many senior gaming industry positions, including as general manager of Crown Gaming Peru for NOVOMATIC, and most recently overseeing the NOVOMATIC Group in South and Central America.

Commenting on the challenges of his new job. Lawrence Levy, said: “The requirements of our customers vary in each market. Thanks to my experience in more than 17 countries, I am familiar with local conditions and individual needs of the various markets. I am able to use this knowledge to understand what Casino operators need in terms of product, technology, innovation and customer service.”

CEO of NOVOMATIC AG, Harald Neumann, who Lawrence Levy reports directly to in his new position, said: “With this appointment, NOVOMATIC once again signals its clear commitment to strategic expansion, especially in the North, Central and South America, Asia and Australia.”


This article was originally published on

Share this article