NetRefer teams up with Optinize Inc on customer engagement analysis.
[dropcap]T[/dropcap]he marketing software platform provider, NetRefer, has partnered with Optinize Inc to further support its customer engagement marketing tools in the industry.
Optinize, which is a customer engagement platform that automatically converts customer behaviour into effective personalized interactions, has already integrated its software with NetRefer to run email/SMS campaigns.
“Whether it’s the affiliates or the players, consumers expect to be treated as individuals. With Optinize, NetRefer’s clients can deliver this”, explained Itai Hajbi, founder and CEO of Optinize. “Operators will have the ability to link valuable information stored within the NetRefer Platform and automatically transform the data into goal focused customer journeys to build meaningful relationships with each of the operators’ affiliates.”
The partnership with Optinize signifies a further commitment from our end to provide our clients with the best integrated marketing tools in the industr
NetRefer claim the partnership will allow the operators to track, monitor and adjust marketing campaigns targeted directly at the affiliates and their customers present in the NetRefer Performance Marketing Platform.
Discussing the new relationship, Timothy Buttigieg, Chief Operating Officer at NetRefer, said: “The partnership with Optinize signifies a further commitment from our end to provide our clients with the best integrated marketing tools in the industry. The integration between NetRefer and Optinize provides enhanced communication capabilities to our clients, allowing them to efficiently track, monitor and segment affiliate and customer communications. This will ultimately empower them to be successful in all their marketing activities.”
NetRefer will be showcasing several new products and services at ICE and LAC in February.