Beehive’s marketing platform launches successfully with GVC’s Playtech brands

Betting Business Beehive
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GVC successfully integrates the Beehive marketing platform across multiple brands.


[dropcap]T[/dropcap]he gaming marketing optimisation specialist Beehive has launched its platform with the leading e-gaming operator, GVC Holdings PLC.

Following a multi-brand deal to supply its marketing tools to the operator, Beehive’s platform is now live across GVC’s Playtech brands.

The GVC deal is the latest Tier 1 operator agreement for Beehive, following an agreement to provide its customer marketing tools across Ladbrokes’ retail estate.

Beehive’s integration across GVC’s Playtech brands will allow for more focus on automating and optimising multi-channel promotional campaigns and allow GVC to accurately target each player with a personalised marketing offer through Beehive’s data-driven marketing suite.

Liron Snir, CPO at GVC Holdings, said: “With CPAs on the rise, it has never been so important to implement a CRM solution that can optimise a player base, and we have found Beehive’s customer marketing engine to be a fantastic way to boost our marketing and analytical capabilities.”

Adi Dagan, founder and CEO of Beehive, added: “GVC has emerged as one of the most innovative and successful operators in the world in recent years and we are delighted it has turned to Beehive to build upon its already impressive growth.

“GVC is a strategic client for us and we are thrilled to be partnering with them. We’re looking forward to strengthening our relationship with the GVC team, and are confident in our ability to support their growth.

“2016 has been fantastic for Beehive. Our recent announcements prove that our unique technology is a real game-changer for our clients. We have a lot planned for 2017, which we’re excited to open at ICE with some major product innovations and new partnership announcements which will come shortly.”

Beehive will be exhibiting at the upcoming ICE show at stand N6-234.

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