Digital Sports Tech enters Russian market

Betting Business, Digital Sports Tech enters Russian market
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Fonbet to integrate Digital Sports Player Props product.

[dropcap]D[/dropcap]igital Sports Tech, has made its debut entry to the Russian market courtesy of a deal with the country’s largest sportsbook operator, Fonbet.

Under the terms of the deal, Fonbet will integrate Player Props, into its sportsbook, with the UI translated into Russian, including player names.  Player Props allows users to create and customise their own bets on player performance across a range of statistics and sports in real time.

 

We’ve also been very impressed by their ability to facilitate a quick and painless integration, which has meant we’ll be in a position to go live with the product early on in Q1 this year.

 

Alexandra Sergeeva, Fonbet CMO, said: “Digital Sports Tech have brought to the market a very innovative and exciting new sports betting product that opens up what we see as a big growth area within the industry –  player performance betting.  We’ve also been very impressed by their ability to facilitate a quick and painless integration, which has meant we’ll be in a position to go live with the product early on in Q1 this year. We’re really looking forward to offering Player Props to our customers, and in particular giving them the opportunity to customise their own bets on player statistical performance.”

Player Props is facilitated by a unique proprietary and patent-pending platform and algorithms that analyses each customised bet to generate accurate odds and automatically determine the result. The sports currently available via the product include football, basketball, American football, baseball, Australian Rules football and rugby league.


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