Digital Sports Tech enters Latin American market

Betting Business Caliente
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Digital Sports Tech, a B2B provider of sports betting solutions, has struck a deal with Mexican operator, Caliente to provide its unique player proposition betting product.


[dropcap]C[/dropcap]aliente, the largest sportsbook in Mexico, will be launching Digital Sport Tech’s Player Props where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.

Caliente will be the first operator in Latin America to launch Player Props, following the recent successful integration with Coral in the UK and Europe and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017.

Ari Lewski, executive director of Digital Sports Ltd, said: “Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente. We’re also excited by the fact that Caliente is a very U.S. sports-focused operator because that’s where we believe our player props product comes into its own, given the stat-heavy nature of the sports.

“Player Props is all about giving the punters the power to create their own bets which takes personalisation to a completely new level.”

Player Props is facilitated by a unique proprietary and patent-pending platform and algorithms that analyses each customised bet to generate accurate odds and automatically determine the result.
The sports currently available via the product include football, basketball, American football and rugby league.

According to the company there are more than 1.3 million unique markets available for users to create during a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL. A company statement claims the wide variety of player markets means that bettors are far more engaged when watching a match. Rather than waiting for the final score they are focused on key individual moments like a successful pass or tackle, shot or rebound.

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