Betsson partnership with Pragmatic Play to focus on European success

Betting Business Betsson
Share this article

Pragmatic Play’s HTML5 casino games have hit the mark in Asia, now it’s Europe’s turn following the partnership with Betsson


[dropcap]B[/dropcap]etsson Group, the gaming business with over 20 i-Gaming brands, will be offering its players Pragmatic Play’s portfolio of HTML5 digital casino games for mobile and desktop. Pragmatic Play is one of the fastest growing providers of mobile and desktop digital video slot, classic slots, table games, video poker and other games for the online gaming industry. Its games have won widespread appeal firstly in Asia and more recently in Europe. Betsson has over 1900 staff, employed across 45 countries. Its holding company, Betsson AB, is listed on NASDAQ Stockholm Large Cap list.

Betsson will utilize its proprietary Client Hub™, which is a staging environment where partners can login to an online product tool to see upcoming games and test them. Pragmatic Play has added a new feature to the Client Hub™ called simulation mode, where clients can trigger the various special bonus features in games to make their testing processes more efficient.
Andy Braithwaite, Director of Games of Chance for Betsson Group said: “Our aim has always been to provide our players with the best gaming experience possible by constantly looking at ways to innovate, whether through the platform itself or in-game options. We are really excited about the potential of this partnership with Pragmatic Play.”

Yossi Barzely, Head of Business Development, Pragmatic Play, added: “Betsson is a global leader within our industry, so working with it is both an honour and indicative of how far we have come. We will be able to offer our games to millions more players based on a shared focus on the player experience and mobile use.”

Share this article