Playtech, the world’s largest iGaming software provider, speaks to Betting Business about the company, and its role in the changing face of gaming markets.
Betting Business: 2016 has been an eventful year, what have been Playtech’s highlights?
Playtech: The business continues to go from strength-to-strength with strong progress in our primary gaming division with new licensees and renewals securing future growth, while our financials division is well positioned for sustainable growth. This, coupled with the continued implementation of our M&A strategy with the acquisitions of BGT, Quickspin and ECM this year means we remain confident of strong growth in the short and longer term.
BB: The rapid rate of technological change is perhaps the most defining aspect of our times. How is Playtech keeping up with the subsequent changes in player behaviour?
PT: The emphasis is firmly on constantly enhancing and rolling out further innovation across our pioneering Omni-channel gaming technology Playtech ONE. Players increasingly consume their games on their terms, across multiple channels and devices and at whatever time. Their expectations of ease of use and of seamless gameplay no matter where, when or on what they are playing is higher than ever. Add to this the fact that they require more on-demand personalisation, recommendations and instant access to their favourite products and games and we can see that Omni-channel delivery will only become more prevalent and important in the years to come.
BB: Looking forward, which jurisdictions are the ones to watch in 2017? And how can partnering with Playtech help operators to break into them?
PT: We have more than 5,000 very talented employees across 13 global offices, great reach and scale and have been in business for close to two decades, therefore we have great experience. With that in mind we work closely with regulators from existing regulated countries as well as meeting regulators from soon-to-be regulated and regulating markets, offering our advice and discussing our experiences and best practice with them in order for them to take this on board and explore and determine the best routes to market for their gaming regimes and frameworks. We also work with industry, governments and charities on various matters such as responsible gaming and corporate social responsibility as well as have a large global compliance team that are constantly monitoring, reporting and keeping the business up-to-date on a whole host of issues.
There are a number of new markets to look towards that are likely to regulate next year including the Czech Republic, the Netherlands, Switzerland, and Poland, while Hungary, Slovenia, and Slovakia are all estimated to make changes in 2017.