Playtech powers industry-first cross-border poker network

Major brands join forces to instantly double player base following government approval.

[dropcap]R[/dropcap]AY and win2day have signed a ground-breaking agreement to share cross-border poker liquidity on Playtech’s iPoker-powered network.

In an industry-first, the respective Finnish and Austrian gaming brands will join forces to launch a joint poker network using liquidity from both player bases. This will instantly double the number of customers playing the widest variety of omni-channel poker products via the Playtech-powered network.

Following win2day meeting the responsibility standards imposed by RAY and the Finnish authorities, the liquidity sharing agreement was approved by the Finnish Ministry of Interior on December 8th. RAY has previously had to limit its online poker to Finnish players only.

Playtech has invested significant development resources in poker in 2016, enhancing its award-winning iPoker client by introducing a new lobby and home tab, completing a full overhaul of the software’s poker tables and launching a series of new game views, enabling easier and fully personalised access to a wide variety of players’ favourite games.

Playtech has long been the largest and most successful poker network in the industry so we’re delighted to be part of this new venture.

Shimon Akad, COO, Playtech, said: “We have been pioneers in the gaming industry for many years and are extremely proud to be the first company to provide two great brands with a poker network and series of leading products that will combine to form the first ever cross-border poker network.

“Playtech has long been the largest and most successful poker network in the industry so we’re delighted to be part of this new venture.”