Yggdrasil has become the first supplier to integrate directly into the fast-growing online lottery betting operator
Lottoland becomes the latest Gibraltar-based operator to take Yggdrasil’s portfolio following receipt of its Gibraltar licence earlier this year.
Lottoland will also gain access to the supplier’s collection of in-game promotional tools as well as the social sharing tool BRAG.
We are two companies cut from the same cloth in that we want to shake things up in the industry, and we look forward to a long and successful relationship together.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “Lottoland are one of the biggest success stories in gaming and it’s a very proud moment for us to sign this deal. It’s especially exciting to integrate directly into them to fully utilize the promotional tools in our portfolio, which is a clear sign that our efforts in Gibraltar are bearing fruit. I said a few years ago that lottery was the final frontier in online gaming and Lottoland’s hugely impressive growth has shown what a powerful vertical it is. We are two companies cut from the same cloth in that we want to shake things up in the industry, and we look forward to a long and successful relationship together.”
Gavin Grimes, VP of Gaming at Lottoland, said: “We’ve already got over 4.5 million customers worldwide and that number is growing rapidly. I’m very confident that the launch of Yggdrasil’s content is going to accelerate that growth, making our offering even more attractive to new and existing players.”