Racing Post and BGT launch terminal into high street bookmakers

Betting Business Racing Post
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A range of new horseracing and greyhound self service terminals has been launched by Racing Post and Best Gaming Technology into UK bookmakers.

 

[dropcap]R[/dropcap]acing Post and Best Gaming Technology (BGT) have combined to launch a new horseracing and greyhound product into 12,000 Self Service Betting Terminals across Ladbrokes, Paddy Power and independent operators including BoyleSports, Jennings Bet, Chisholms and Corbetts.

The BGT terminal product offers a full range of early, board and starting prices and allows customers to make informed decisions, courtesy of Racing Post’s digital content which includes detailed racecards, the latest form, results, race predictor, Spotlight tips, key stats and trainer/jockey information.

A new Bet Filter tool enables customers to shortlist the day’s runners, based on their own preferred criteria, and find the best betting opportunities.

The company claims that over 20 per cent of bets have been placed from the bet prompt tools rather than directly from the racecards.

Dan Taylor, Managing Director – Retail at Paddy Power said: “The feedback has been positive across the estate from both shop staff and customers. Our customers enjoy using the product and we see a continuous uptake month on month. We are excited about new developments and differentiating the product further for our punters.”

Mark Renshaw, Racing Post Managing Director (Digital) said:“This product is another example of how we are helping to modernise retail betting, allowing punters to access a host of digital benefits.”

John Pettit, BGT Managing Director – UK & Ireland, said: “Partnering with Racing Post has given us access to an unrivalled set of proprietary data and content. We have been able to create and bring to market a unique offering and bet prompts that add value to customers and generates incremental revenues for bookmakers.”


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